Imagine your ideal customer searching for a product you sell. In a perfect world, your product page pops up right at the top of the search results.
But who said the world is perfect? Certainly not an eCommerce SEO agency. Speaking of which, here are 10 key strategies the best agencies swear by when it comes to optimising your product pages for SEO.
Side note: You’ve probably heard time and again that content is king, and it absolutely is! So, it’s time we drop that from our list. Remember that your content must be compelling, and you have to update regularly or as needed.
1. Keyword Magic: Unleash the Search Spell
Conduct thorough keyword research to identify the terms people use to find products like yours. And when you have these keywords on hand, don’t stuff them everywhere. You have to integrate them naturally into product titles, descriptions and category pages.
For a wider reach, include synonyms and long-tail keywords. Think ‘athletic shoes for men’ versus ‘lightweight running shoes for flat feet.’
2. Compelling Titles: First Impressions Count
Product titles are like mini-advertisements. Make them clear, concise and keyword-rich. Include the brand name, product type and key features. Avoid generic titles, as they can be misleading for users. For instance, ‘travel backpack’ can come from any brand. Instead, you can try the more captivating ‘The Horizon Backpack: Adventure Awaits.’
3. High-Quality Images: A Picture Speaks a Thousand Words
Potential customers are looking for visuals, so it’s important that you use high-resolution images. We’re talking about professional product photos from multiple angles. It’s best to showcase the product in use and include lifestyle images to spark customer imagination.
Furthermore, optimise image file sizes for fast loading times, or you’ll risk losing the user. Don’t forget to include clear and concise alt text descriptions for each image, containing relevant keywords.
4. Categorisation: Organisation is Key
Proper categorisation is crucial for user experience and SEO. You need to organise products into clear and logical categories with subcategories if needed. Ensure your category structure reflects how customers might search for your products. Don’t just dump everything into one big category; make it easy for people to find what they’re looking for.
5. Internal Linking: Weaving a Web of Traffic
Internal linking connects your product pages, creating a user-friendly website structure and boosting SEO. Link to related products, relevant blog posts or helpful guides. This keeps visitors engaged, improves website navigation and distributes SEO power across your website.
6. Harness the Power of Reviews and User-Generated Content
Encourage customers to leave reviews and participate in discussions about your products. Reviews often include natural keywords and build trust with potential buyers. User-generated content like photos and videos can also add valuable keyword-rich content to your product pages.
7. Mobile Friendliness: A Must-Have in Today’s World
With the rise of mobile shopping, a mobile-friendly website is no longer optional. So, make sure your product pages display flawlessly on all devices—smartphones, tablets and desktops. Fast loading times and a user-friendly mobile experience are crucial for SEO and conversions. A good eCommerce SEO agency like G Squared should be able to help you with this.
8. Analytics: Knowledge is Power
Don’t set your SEO strategy and forget it. Use website analytics tools to track the performance of your product pages. See which keywords are driving traffic and which pages need improvement. Analyse conversion rates and identify areas for optimisation. Lastly, adapt your strategy based on data to ensure your product pages are performing at their peak.
9. Embrace Schema Markup: Speak the Search Engine Language
Schema markup is like adding subtitles to your product pages for search engines. It provides additional information about your products, helping search engines understand your content better and potentially leading to richer search results.
10. Optimise for Voice Search: The Future is Now
Voice search is booming. Consider how people might ask questions about your products using voice search and optimise your content accordingly. Include long-tail keywords and natural language phrasing to capture this growing trend.
As you can see, SEO is a long-term plan. It’s important that you implement your tactics consistently and monitor your results to optimise your product pages. You’ll be surprised at how much organic traffic they can attract en route to propelling your eCommerce website to the top of the search engine results pages.
